In 1951, the Industrial Designers Institute (IDI) a predecessor organization to IDSA, initiated the first national design awards. This was one of the product designs selected for an award. It was designed by Carl Otto in collaboration with Norman Gray, chief engineer at Schick. Previous electric shavers were all long and thin, in an “in-line” configuration, making them difficult to hold at the proper angle for shaving. The Schick “20” rearranged internal components to produce a wider, shorter, shape for an easier, more natural handgrip with superior handling, emphasized by a pattern of golf-ball-like dimples for secure gripping. The new configuration was widely copied and became the new typeform for all shavers.