Attached images

Gustav Jensen
Home | Jensen, Gustav

Jensen, Gustav

Carroll Gantz
Birth/Death Age: 
Gustav Jensen

Danish industrial designer, artist and letterer who emigrated to U.S. and settled in New York City. His clients included Colophon Quarterly, Covici-friede, United Drug Company and DuPont, for whom he designed book jackets, bindings, and cosmetics. He began work in industrial design in 1928. In 1930 he designed a Monel Metal sink for International Nickel Company to popularize the new metal. He also designed a telephone for AT&T and a water heater for L.O. Koven & Bro. He was featured in the landmark 1934 article about the new profession of industrial design in Fortune magazine that year, along with Loewy, Dreyfuss, Teague, and other pioneers of the profession. The article noted that Jensen was regarded as "the top man from a purely aesthetic point of view." In 1935 he patented a fantasy spherical Art Deco radio cabinet that was not produced. He was a mentor to Paul Rand (1914-1996), but not much is known about his later life or date of death.

100 Years of Design consists of excerpts from a book by Carroll M. Gantz, FIDSA, entitled, Design Chronicles: Significant Mass-produced Designs of the 20th Century, published August 2005 by Schiffer Publications, Ltd.
Copyright Information: 
I own or have obtained the rights to the image(s) included with this article and grant the right to post it(them) on its website and make use of it(them) in print media with proper attribution.