Graser, Clarence F. (Cal)
U.S. industrial designer who was born in Toledo, Ohio, served with the Army Air Force in World War II, and graduated from the University of Michigan in 1948. He worked as an industrial designer for General Electric, then joined IBM in 1959 as manager of industrial design, where he worked on the 1961 Selectric I typewriter, and the 1964 IBM System 360. He received a "Master Design Award" from Product Engineering magazine in 1962. In 1964, he joined Westinghouse as director of a new Consumer Products Design Center (CPDC) in Columbus, Ohio, where he coordinated four other Westinghouse product design groups around the country. He directed the development of Electra 71, Westinghouse's experimental house and kitchen in Coral Gables, Fla., in 1971. Industrial Design magazine in 1973 selected Westinghouse's CT-2 Counter-Top Induction Range as one of the most significant innovations of the previous 20 years. Westinghouse sold their consumer products business in 1974. He then joined Richardson/Smith in Worthington, Ohio as a design consultant until his retirement to Venice, Fla., in 1978. Throughout his career, Cal was active in organized design. He joined ASID in 1953, served on a number of committees, was national secretary for three years, chaired the Ohio Valley Chapter and served as Annual Meeting program chair in 1962, the year he was elected national vice president and served until 1964, when ASID became part of IDSA.