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Narrow Aisle Reach Truck
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Narrow Aisle Reach Truck

Carroll Gantz
Tompkins, David
Narrow Aisle Reach Truck

The Crown Rider Reach Series Trucks were designed by David Tompkins, IDSA, Frank Wilgus, Nilo-Rodis and David B. Smith, of Richardson/Smith, Inc and Harold Stammen and Jerry Pulskamp of Crown Controls Corporation. The design embodied the pioneering concept of the rider standing sideways for enhanced visibility; the one-hand joystick control of lift, direction, and speed; and the corporate “look” of Crown products that continues today. The design won one of the first IDEA awards in 1980, and was named by IDSA as a “Design of the Decade” in 1990. Since retiring from Fitch PLC—with which Richardson/Smith merged in 1989—David Smith has continued to work with Crown Equipment, extending a long-time relationship dating back to 1960. In 1995, IDSA honored Tom Bidwell, executive vice-president of Crown Equipment Company, with a Special Award for “notable results; creative and innovative concepts; and long-term benefits to the profession, its educational functions and society at large.”

100 Years of Design consists of excerpts from a book by Carroll M. Gantz, FIDSA, entitled, Design Chronicles: Significant Mass-produced Designs of the 20th Century, published August 2005 by Schiffer Publications, Ltd.
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